From Roots to Revolution

In 2016, a bold dream took root in a small Egyptian lab. With just 500 LE, one handmade product, and the vision of three sisters and their mother, Raw African was born.

What began as a family passion for natural beauty became one of Egypt’s leading cosmetics brands, trusted by thousands and stocked with over 70 innovative products—all well formulated with the finest natural ingredients

But this story was never meant to end at one brand.

Introducing Unyva

Unyva is the next chapter—a house of brands built on the legacy of Raw African, but designed for a future of limitless possibility. It’s where heritage meets innovation. Where the entrepreneurial spirit of four women now scales into a dynamic company grounded in technology, sustainability, and radical inclusion.

While Raw African remains a beloved cornerstone, Unyva expands the vision: creating multiple personal care brands that celebrate diversity, push the boundaries of product innovation, and set new standards in conscious beauty.

We are transforming not just how we look, but how we work. From handcrafted to high-tech. From one product to a full innovation pipeline. From one brand to many—each with its own identity, its own mission, but all rooted in Unyva’s core values.

This is not a rebrand. This is a rebirth.

The same heart. A wider horizon.

Welcome to Unyva