Unyva, the parent company behind Raw African and a growing portfolio of clean beauty and wellness brands, is entering a new chapter of expansion across the Middle East and global export markets. The company’s
vision is not only to scale Raw African but also to launch new brands that respond to diverse consumer needs while staying rooted in natural science and clean ingredients. 

Entering the KSA Market 

As part of this growth strategy, Saudi Arabia has been identified as a top-priority market. With one of the Middle East’s highest per-capita spending on beauty and personal care, and a digitally savvy consumer base, KSA offers immense opportunity for Unyva’s clean, eco-friendly, and clinically backed formulations. 

The expansion is anchored by a strategic partnership with Caphi Morecare as their sole distributor for the offline channel. Caphi Morecare, a powerhouse combining digital pharmacy technology with decades of distribution expertise, will ensure that Raw African reaches Saudi consumers through multiple touchpoints including pharmacy chains, modern trade retailers, and hospital networks across the Kingdom. 

Karim Mosaad, CEO of Unyva, said: 

“Our promise to Saudi consumers is simple: to provide natural, effective, and science-backed products that enhance beauty and wellbeing. Our expansion into Saudi Arabia is more than a business step—it is a shared vision with the Kingdom’s Vision 2030. This vision places health, wellbeing, and sustainability at its core, and at Unyva we see ourselves as partners in that journey. By bringing Raw African and our clean beauty brands to Saudi consumers, we are contributing to healthier lifestyles through natural solutions. We are also committed to continuously introducing new innovations and raising awareness about the benefits of choosing natural products. Together with Caphi Morecare, we look forward to aligning with Saudi Arabia’s ambitious transformation by empowering consumers to make sustainable, healthier choices every day.” 

Localization for Saudi Consumers 

Unyva understands that succeeding in Saudi Arabia requires more than just market entry — it requires cultural and consumer alignment. The company is actively localizing product ranges to suit the unique needs and preferences of Saudi consumers, ensuring that formulations, packaging, and communication reflect the Kingdom’s consumer nature while upholding global clean beauty standards. 

Commercial Network & Distribution Strength 

Through the partnership with Caphi Morecare, Unyva gains immediate access to a robust nationwide distribution engine across the kingdom regions. This ensures presence across both digital and offline channels, positioning the company to build trust and loyalty with Saudi consumers. In parallel, Unyva has successfully completed all SFDA approvals for its product ranges, establishing a strong regulatory foundation for long-term growth. 

Osama Talawi, General Manager of Caphi Morecare, commented: 

“We are very excited to partner with Unyva in bringing Raw African to the Saudi market. We believe Saudi consumers will embrace these products, as Egyptian-made beauty and wellness solutions are known for their authenticity and quality. With our distribution expertise and Unyva’s innovation, we aim to redefine clean beauty access in the Kingdom.” 

Direct-to-Consumer Acceleration 

To complement traditional distribution, Unyva is also investing in a dedicated D2C e-commerce platform. This platform is already up and running, serving more than 10,000 customers monthly with the best offers and highest quality of service. It allows Saudi consumers to directly access the full Raw African portfolio and upcoming product lines with fast, reliable delivery. Beyond convenience, the D2C platform generates valuable data insights to fuel future innovations, targeted launches, and stronger consumer engagement. 

Beyond Saudi Arabia 

While KSA marks a major milestone, it is only the beginning of Unyva’s wider export strategy. The company is actively exploring opportunities across the GCC and global markets, expanding distribution partnerships, and preparing to introduce new Unyva brands designed for regional and international consumers. 

About Unyva 

Unyva is an Egyptian-born parent company specializing in clean beauty and wellness brands. With a mission to merge natural science and modern innovation, Unyva delivers eco friendly, effective, and clinically tested products across hair, skin, and personal care categories. Its flagship brand, Raw African, is a leading name in clean beauty, known for high-performance natural formulations trusted by thousands of consumers. 

About Caphi Morecare 

Caphi Morecare is a leading Saudi distribution and digital pharmacy platform, offering advanced healthcare access through modern technology and a wide distribution network. With decades of experience in healthcare logistics, Caphi Morecare partners with global and regional brands to bring high-quality products into Saudi pharmacies, hospitals, and retail outlets.